There are many different ways to engage with your followers, and you have to find what works best for you! Engagement takes time and planning, but it is one of the most rewarding parts of running a blog and Instagram account. Healthy engagement with your followers is also key to building your followership. Here are a few ideas on how to engage your followers. Hope you all enjoy! <3
Comment Back :)
When someone comments on your post, it’s a sign that they truly found the content valuable. Commenting back is a simple way of expressing your appreciation for the users who are your biggest fans. Dedicate a few minutes everyday or a bigger block of time once a week to go back through your posts and reply to comments. Your current and potential new followers will appreciate this more than you know, and Instagram tends to reward accounts that are actively engaged with users with more visibility!
Create Content that Solves a Problem
Nothing engages followers more than content that is actually valuable to them. Every blog and every IG has a unique followership. Write about what your followers are interested in. Create content that helps close an information gap or solve a problem. For example, one of the reasons I’m writing about social media strategy is because I wish there was more accessible information out there, and I’m sure many of you do too! Also, add more value to your content and blog posts by teaching readers something. Whether it’s the history of the brand you are writing about or how to style a look. Don’t just simply upload pretty pics with limited text.
Use Call to Actions
A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts people to take action. The prompted action can be “liking” or commenting on your post or clicking the link in your bio. Call-to-actions are a great way of getting your followers and visitors to do more than simply glance at your posts for a few seconds. CTA’s can be questions, double-tap prompts, and link leads. The next time you post an outfit photo, for example, try using a CTA like “Double tap if you love wearing florals!” or “Tag someone who is obsessed with spring lace!”or “Comment below with your favorite spring trend!”
Stay True to Your Voice
Building a personal brand, in a sea of beautiful photographs and catchy captions can seem intimidating. It’s easy to feel inclined to take the same photographs, use the same angles, or write about the same topics that other bloggers do. Being inspired by successful blogs and IG accounts is totally OK, but don’t lose your own voice in the process. When you look through your archives, ask yourself if the topics you write about and the pictures you publish are authentically you!